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    Auctions are public sales of goods, conducted by an officially approved auctioneer. He asked the crowd to gather in the auction room to bid for various items on sale. He encourages buyers to bid higher figures and finally names the highest bidder as the buyer of the goods. This is called “knocking down” the goods, for the bidding ends when the auctioneer bangs a small hammer on a raised platform.    The ancient Romans probably invented sales by auction and the English word comes from the Latin Autcio, meaning “increase”. The Romans usually sold in this way the spoils taken in war; these sales were called “sub hasta”, meaning “under the spear”, a spear being stuck in the ground as a signal for a crowd to gather. In England in the eighteenth and nineteenth centuries goods were often sold “by the candle”; a short candle was lit by the auctioneer and bids could be made while it was burning.    Practically all goods can be sold by auction. Among these are coffee, hides, skins, wool, tea, cocoa, furs, fruit, vegetables and wines. Auction sales are also usual for land and property, antique furniture, pictures, rare books, old china and works of art. The auction rooms at Christie’s and Sotheby’s in London and New York are world famous.    An auction is usually advertised beforehand with full particulars of the articles to be sold and where and when they can be viewed by the buyers. If the advertisement cannot give full details, catalogues are printed, and each group of goods to be sold together, called a “lot”, is usually given a number. The auctioneer need not begin with lot one and continue the numerical order; he may wait until he notices the fact that certain buyers are in the room and then produce the lots they are likely to be interested in. The auctioneer’s services are paid for in the form of a percentage of the price the goods are sold for. The auctioneer therefore has a direct interest in pushing up the bidding.1. Auctioned goods are sold(  ).2. The end of bidding is called “knocking down” because (  ).3. In the sentence “The Romans usually sold in this way the spoils taken in war,” the word “spoils” most probably means(  ) .4. In England a candle used to burn at auction sales (  ).5. An auction catalogue gives buyers (  ).

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    Until recently, women in advertisements were one of three things — an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, “This ad degrades women.” Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?    The Advertising Standards Authority (the body which deals with complaints about print media) is carrying out a research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.    Women are not the only victims of poor and boring stereotypes — in many TV commercials men are seen either as useless, childish oafs (笨蛋) who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.    Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. It tends to wash over them, they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right.    She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth commonsense advice.”    In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.1. Despite recent changes in attitudes, some advertisements still fail to(  ) .2. According to the writer, the commonest fault of present-day advertising is to(  ) .3. Emma Bennett suggests that advertisement ought to(  ) .4. Ultimately the advertising industry should(  ) .5. The author seems to suggest that in order to improve advertising the customer should (  ).

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    It was 1961, and I was in the fifth grade. My marks in school were miserable and, the thing was, I didn’t know enough to really care. My older brother and I lived with Mom in a dingy multi-family house in Detroit. We watched TV every night. The background noise of our lives was gunfire and horses’ hoofs from “Wagon Train” or “Cheyenne” and laughter from “I Love Lucy”, or “Mister Ed”. After supper, we’d sprawl on Mom’s bed and stare for hours at the tube.    But one day Mom changed our world forever. She turned off the TV. Our mother had only been able to get through third grade. But, she was much brighter and smarter than we boys knew at the time. She had noticed something in the suburban houses she cleaned — books. So she came home one day, snapped off the TV, sat us down and explained that her sons were going to make something of themselves. “You boys are going to read two books every week,” she said. “And you’re going to write me a report on what you read.”    We moaned and complained about how unfair it was. Besides, we didn’t have any books in the house other than Mom’s Bible. But she explained that we would go where the books were: “I’ll drive you to the library.”    So pretty soon there were these two peevish boys sitting in her white 1959 Oldsmobile on their way to Detroit Public Library. I wandered reluctantly among the children’s books. I loved animals, so when I saw some books that seemed to be about animals, I started leafing through them.    The first book I read clear through was Chip the Dam Builder. It was about beavers. For the first time in my life I was lost in another world. No television program had ever taken me so far away from my surroundings as did this verbal visit to a cold stream in a forest and these animals building a home.    It didn’t dawn on me at the time, but the experience was quite different from watching TV. There were images forming in my mind instead of before my eyes. And I could return to them again and again with the flip of a page.    Soon I began to look forward to visiting this hushed sanctuary from my other world. I moved from animals to plants, and then to rocks. Between the covers of all those books were whole worlds, and I was free to go anywhere in them. Along the way a funny thing happened: I started to know things. Teachers started to notice it too. I got to the point where I couldn’t wait to get home to my books.    Now my older brother is an engineer and I am chief of pediatric neurosurgery at John Hopkins Children’s Center in Baltimore. Sometimes I still can’t believe my life’s journey, from a failing and indifferent student in a Detroit public school to this position, which takes me all over the world to teach and perform critical surgery.    But I know when the journey began — the day Mom snapped off the TV set and put us in her Oldsmobile for that drive to the library.1. We can learn from the beginning of the passage that (  ).2. Which of the following is NOT true about the author’s family?3. The mother was to (  )make her two sons switch to reading books.4. How did the two boys feel about going to the library at first?5. The author began to love books for the following reasons EXCEPT that(  ).

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