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Asian Americans. Asians in the United States include many nationalities: Asian Indians, Chinese, Filipino, Japanese, Korean, Vietnamese, and other. Asian Americans have been heralded as the newest “hot ethnic market”. The demographics support this optimistic outlook. As of the year 2000, approximately 11 million Asians were living in the United States. By 2025 the U.S, Census Bureau has projected that nearly 22 million Asians will reside here. Though the 2.4 million Chinese are the largest group of Asians living in the United States, Asian Indians grew the fastest during the decade from 1990 to 2000, with that population doubling and now totaling 1.7 million in the United States.Asian Americans on average are better educated, have higher incomes, and occupy more prestigious job positions than any other segment of American society. The median household income for Asian Americans in one recent year was $46,700 compared with median incomes of $40,600, $30,300, and $25,900 for whites, Hispanics and African Americans respectively.It is important to emphasize that just as there is no single black or Hispanic market, there certainly does not exist a single Asian market. Moreover, unlike other ethnic groups, such as Hispanics, who share a similar language, Asian Americans speak a variety of uniquely different languages. Among Asian nationalities there are considerable differences in product choices and brand preferences. Even within each nationality there are variations in terms of English language skills and financial well-being. Indeed, it is estimated that over 50 percent of all Asian Americans over the age of 5 do not speak English fluently and many are “linguistically isolated” insofar as they live in homes where no adults speak any English.

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For thousands of Canadians, bad service is neither make-believe nor amusing. It is an aggravating and worsening real-life phenomenon that encompasses behavior ranging from indifference and rudeness to naked hostility and even physical violence. Across the country, better business bureaus report a lengthening litany of complaints about contractors, car dealers, repair shops, moving companies, airlines and department stores. There is almost an adversarial feeling between businesses and consumers.Experts say there are several explanations for ill feeling in the marketplace. One is that customer service was an early and inevitable casualty when retailers responded to brutal competition by replacing employees with technology such as 1~800 numbers and voice mail. Another factor is that business generally has begun placing more emphasis on getting customers than on keeping them. Still another is that strident, frustrated and impatient shoppers vex shop owners and make them even less hospitable—especially at busier times of the year like Christmas. On both sides, simple courtesy has gone by the board. And for a multitude of consumers, service went with it.The Better Business Bureau at Vancouver gets 250 complaints a week, twice as many as five years ago. The bureau then had one complaints counsellor and now has four. People complain about being insulted, having their intelligence and integrity questioned, and being threatened. One will hear about people being hauled almost bodily out the door by somebody saying things like “I don’t have to serve you!” or “this is private property, get out and don’t come back!” What can customers do? If the bureau’s arbitration process fails to settle a dispute, a customer’s only recourse is to sue in small claims court. But because of the costs and time it takes, relatively few ever do.There is a lot of support for the notion that service has, in part, fallen victim to generational change. Many young people regard retailing “as just a dead-end job that you’re just going to do temporarily on your way to a real job”. Young clerks often lack both knowledge and civility. Employers are having to train young people in simple manners because that is not being done at home. Salespeople today, especially the younger ones, have grown up in a television-computer society where they’ve interacted largely with machines. One of the biggest complaints from businesses about graduates is the lack of interpersonal skills.What customers really want is access. They want to get through when they call, they don’t want busy signals, they don’t want interactive systems telling them to push one for this and two for that—they don’t want voice mail. And if customers do not get what they want, they defect. Some people go back to local small businesses: the Asian greengrocer, a Greek baker and a Greek fishmonger. They don’t wear name tags, but one gets to know them, all by name.46. At a business place of bad service, the worst one can get is ______.47. One of the reasons for such ill feeling in the marketplace is that ______.48. What has changed at Vancouver Beler Service Burcau in the past five years?49. Young clerks often lack interpersonal skills chiefly because they ______.50. The author’s attitude towards businesses and bad service is ______ them.

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