首页 > 题库 > 电子科技大学
选择学校
A B C D F G H J K L M N Q S T W X Y Z

Hollywood has always been an international business, but it is becoming dramatically more so. In the past decade total box-office spending has risen by about one-third in North America while more than doubling elsewhere. Thanks to Harry Poller, Sherlock Holmes and “Inception”, Warner Bros made $2.93 billion outside North America last year, smashing the studio’s previous record of $2.24 billion. Falling DVD sales in America, by far the world’s biggest home-entertainment market, mean Hollywood is even more dependent on foreign punters.The growth of the international box office is partly a result of the dollar's weakness. It was also helped by “Avatar”, and eco-fantasy that made a startling $2 billion outside North America. But three things are particularly important: a cinema boom in the emerging world, a concerted effort by the major studios to make films that might play well outside America and a global marketing push to make sure they do.Russia, with its shrinking teenage population, is an unlikely spot for a box-office boom. Yet cinema-building is proceeding apace, and supply lias created demand. Last year 160m cinema tickets were sold in Russia—the first time in recent years that sales have exceeded the country’s population. Ticket prices have risen, in part because the new cinemas are superior, with digital projectors that can show 3D films.Growing fears of piracy have led studios to release films almost simultaneously in many countries; increasingly, the premiere takes place outside America. That changes the marketing game, says Michael Lynton, head of Sony Pictures. Studios used to rely on rumors of American success seeping out of the country, priming audiences elsewhere to see a film. Now they must conduct coordinated global campaigns. Stars are gathered for two-week-long marketing blitzes(突袭)that may take them to ten countries --“like a political campaign”, says Mr. Lynton.The success of a film outside America is not purely a marketing matter. As foreign box-office sales have become more important, the people who manage international distribution have become more influential, weighing in on “green-light” decisions about which films are made. The studios are careful to seed films with actors, locations and, occasionally, languages that are well-known in target countries.1. The author of the passage uses Harry Potter in the first paragraph to( ).2. According to the second paragraph, the following are the elements contributing to the success of “Avatar” EXCEPT( ).3. The sentence “supply has created demand” in the third paragraph can best be explained by the fact that( ).4. What can be inferred from the fourth paragraph?5.According to the passage, the success of a film outside America can be determined by all the following elements EXCEPT( ).

查看试题

暂未登录

成为学员

学员用户尊享特权

老师批改作业做题助教答疑 学员专用题库高频考点梳理

本模块为学员专用
学员专享优势
老师批改作业 做题助教答疑
学员专用题库 高频考点梳理
成为学员