首页 > 题库 > 浙江工业大学
选择学校
A B C D F G H J K L M N Q S T W X Y Z

The average person sees tens of thousands of images a day--images on television, in newspapers and magazines, and on the sides of buses. Images also grace soda cans and T-shirts, and Internet search engines can instantly procure images for any word you type. Today, anyone with a digit camera and a PC can produce and alter an image. As a result, the power of the image has been diluted in one sense, but strengthened in another. It has been dilute by the ubiquity of images and the many popular technologies that give almost everyone the power to create, distort, and transit images. But it has been strengthened by the gradual surrender of the printed word to pictures.We love images and the democratizing power of technologies that give us the capability to make and manipulate images. What we are less eager to consider are broader cultural effects of a society devoted to the image. Historians have explored the story of mankind’s movement from an oral-based culture to a written culture, and later to a printed one. But in the past several decades, we have begun to move from a culture based on the printed word to one based largely on images. In making images rather than texts our guide, are we opening up new vistas for understanding and expression, creating a new form of communication that is “better than print,” as some scholars have argued? Or are we merely making a peculiar and unwelcome return to forms of communication once ascendant in preliterate societies? Two things in particular are at stake in our contemporary confrontation with an image-based culture. First, technology has considerably undermined our ability to trust what we see, yet we have not adequately grappled with the effects of this on our notions of truth. Second, if we are indeed moving from the era of the printed word to an era dominated by the image, what impact will this have on culture?

查看试题

Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients.Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.Although globalization may, in some sense, have brought national economies closer together, societies around the world still have radically different expectations, processes, and standards. These are not a function of economic changes, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.The value of effective communication is not to be underestimated. Nev technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.The value of well-organized language training is immense, and can bring benefits to all levels and departments within a multinational organization. Unfortunately, however, many organizations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorized. Then, a training company is employed or a program is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s breeder, long-term needs. They should be regarded as an investment rather than a cost.Changes in expectations and attitudes are certain, to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realize that overseas competition is increasing fast, if these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.11. According to the first paragraph, improved communications have enabled companies to( ).12. Approaches to doing business vary between countries because of( ).13. The writer thinks that the use of modern technology will( ).14. A common weakness of training courses is that they( ).15. Why should companies do business in the language of the countries they are operating in?

查看试题

Prior to the 20th century, many languages with small numbers of speakers survived for centuries. The increasingly interconnected modern world makes it much more difficult for small language communities to live in relative isolation, which is a key factor in language maintenance and preservation.It remains to be seen whether the world can maintain its linguistic and cultural diversity in the centuries ahead. Many powerful forces appear to work against it: population growth, which pushes migrant populations into the world’s last isolated locations; mass tourism; global tele-communications and mass media; and the spread of gigantic global corporations. All of these forces appear to signify a future in which the language of advertising, popular culture, and consumer products become similar. Already English and a few other major tongues have emerged as global languages of commerce and communication. For many of the world’s peoples, learning one of these languages is viewed as the key to education, economic opportunity, and a better way of life.Only about 3,000 languages now in use are expected to survive the coming century. Are most of the rest doomed in the century after that?Whether most of these languages survive will probably depend on how strongly cultural groups wish to keep their identity alive through a native language. To do so will require an emphasis on bilingualism (mastery of two languages). Bilingual speakers could use their own language in smaller spheres--at home, among friends, in community settings--and a global language at work, in dealings with government, and in commercial spheres. In this way, many small languages could sustain their cultural and linguistic integrity alongside global languages, rather than yield to the homogenizing forces of globalization.Ironically, the trend of technological innovation that has threatened minority languages could also help save them. For example, some experts predict that computer software translation tools will one day permit minority language speakers to browse the Internet using their native tongues. Linguists are currently using computer-aided learning tools to teach a variety of threatened languages.For many endangered languages, the line between revival and death is extremely thin. Language is remarkably resilient, however. It is not just a tool for communicating, but also a powerful way of separating different groups, or of demonstrating group identity. Many indigenous communities have shown that it is possible to live in the modern world while reclaiming their unique identities through language.6. Minority languages can be best preserved in( ).7. According to Paragraph 2, that the world can maintain its linguistic diversity in the future is( ).8. According to the author bilingualism can help( ).9. Computer technology is helpful for preserving minority languages in that it( ).10. In the author’s view, many endangered languages are( ).

查看试题

No company likes to be told it is contributing to the moral decline of a nation. “Is this what you like to accomplish with your careers?” an American senator asked Time Warner executives recently. “You have sold your souls, but must you corrupt our nation and threaten our children as well?” At Time Warner, however, such questions are simply the latest manifestation of the soul-searching that has involved the company ever since the company was born in 1990. It’s a self-examination that has, at various times, involved issues of responsibility, creative freedom and the corporate bottom line.At the core of this debate is chairman Gerald Levin, 56, who took over from the late Steve Ross in the early 1990s. On the financial front. Levin is under pressure to raise the stock price and reduce the company’s mountainous debt, which will increase to $17.3 billion after two new cable deals close. He has promised to sell off some of the property and restructure the company, but investors are waiting impatiently.The flap over rap is not making life any easier for him. Levin has consistently defended the company’s rap music on the grounds of expression. In 1992, when Time Warner was under fire for releasing Ice-T’s violent rap song Cop Killer. Levin described rap as a lawful expression of street culture, which deserves an outlet. “The test of any democratic society,” he wrote in a Wall Street Journal column, “lies not in how well it can control expression but in whether it gives freedom of thought and expression the widest possible latitude, however disputable or irritating the results may sometimes be. We won’t retreat when we face any threats.”Levin would not comment on the debate last week, but there were signs that the chairman was backing off his hard-line stand, at least to some extent. During the discussion of rock singing verses at last month’s stockholders’ meeting, Levin asserted that “music is not the cause of society’s ills” and even cited his son, a teacher in the Bronx. New York, who uses rap to communicate with students. But he talked as well about the “balanced struggle” between creative freedom and social responsibility, and he proclaimed that the company would launch a drive to develop standards for distribution and labeling of potentially objectionable music.The 15-member Time Warner board is generally supportive of Levin and his corporate strategy. But insiders say several of them have shown their concerns in this matter. “Some of us have known for many, many years that the freedoms under the First Amendment are not totally”, says Luce, “I think it is perhaps the case that some people associated with the company have only recently come to realize this.”1. An American senator criticized Time Warner for( ).2. The word “flap” (paragraph 3) here means( ).3. In 1992, Time Warner caused public outrage because it( ).4. In the face of recent attacks on the company, Levin( ).5. We can infer from the last paragraph that( ).

查看试题

Now as to the matter of lying, you want to be very careful about lying; otherwise you are nearly sure to get caught. Once caught, you can never again be, in the eyes of the good and pure, what you were before. Many a young person has injured himself permanently through a single clumsy and ill-finished lie, the result of carelessness born of incomplete training. Some authorities hold that the young ought not to lie at all. That, of course, is putting it rather stronger than necessary; still while l cannot go quite so far as that, I do maintain, and I believe I am right, that the young ought to be temperate in the use of this great art until practice and experience shall give them that confidence, elegance and precision which alone can make the accomplishment graceful and profitable. Practice, diligence, painstaking attention to detail—these are requirements; these in time, will make the student perfect; upon these, and upon these only, may he rely as the sure foundation for future eminence. Think what tedious years of study, thought, practice, experience, went to the equipment of that peerless old master who was able to impose upon the whole world the lofty and sounding maxim that “Truth is mighty and will prevail”—the most majestic compound fracture of fact which any of woman born has yet achieved. For the history of our race, and each individual’s experience, are sown thick with evidence that a truth is not hard to kill and a lie told well is immortal. There is in Boston a monument of the man who discovered anesthesia.

查看试题

“In every known human society the male’s needs for achievement can be recognized. In a greater number of human societies men’s sureness of their sex role is tied up with their right or ability to practice some activity that women are not allowed to practice. Their maleness in fact has to be underwritten by preventing women from entering some field or performing some feat.”This is the conclusion of the anthropologist Margaret Mead about the way in which the roles of men and women in society should be distinguished.If talk and print are considered it would seem that the formal emancipation of women is far from complete. There is a flow of publications about the continuing domestic bondage of women and about the complicated system of defence which men have thrown up around their hither to accepted advantages, taking sometimes the obvious form of exclusion from types of occupation and sociable groupings, and sometimes the more subtle form of automatic doubt of the seriousness of women’s pretensions to the level of intellect and resolution that men, it is supposed, bring to the business of running the world.There are a good many objective pieces of evidence for the erosion of men’s status. In the first place, there is the widespread postwar phenomenon of the woman Prime Minister, in India, Sri Lanka and Israel.Secondly, there is the very large increase in the number of women who work, especially married women and mothers of children. More diffusely there are the increasingly numerous convergences between male and female behaviour: the approximation to identical styles in dress and coiffure, the sharing of domestic tasks, and the admission of women to all sorts of hitherto exclusively male leisure-time activities.Everyone carries round with him a fairly definite idea of the primitive or natural conditions of human life. It is acquired more by the study of humorous cartoons than of archaeology, but that does not matter since it is not significant as theory but only as an expression of inwardly felt expectations of people’s sense of what is fundamentally proper in the differentiation between the roles of the two sexes. In this rudimentary natural society men go out to hunt and fish and to fight off the tribe next door while women keep the fire going. Amorous initiative is firmly reserved to the man, who sets about courtship with a club.11. The phrase “men’s sureness of their sex role” in the first paragraph suggests that they( ).12. The third paragraph( ).13. At the end of the last paragraph the author uses humorous exaggeration in order to( ).14. The usual idea of the cave man in the last paragraph( ).15. The opening quotation from Margaret Mead sums up a relationship between man and woman which the author( ).

查看试题

Recently, the United States Fish and wildlife Service announced it would designate “critical habitat” for the endangered jaguar in the United States and take the first steps toward commanding a jaguar recovery plan. This is a policy reversal (there was precious decision from them not to determine critical habitat for the jaguar) and, on the surface, it may appear to be a victory for the conservation community and for jaguars, the largest wild cats in the Western Hemisphere. But as someone who has studied jaguars for nearly three decades, I can tell you it is nothing less than a slap in the face to good science.Designating jaguar habitat means that Fish and Wildlife must now also formulate a recovery plan for the jaguar. But jaguars have not been able to reestablish themselves naturally over the past century, the government will likely have to go to significant expense to attempt to bring them back—especially if the cats have to be reintroduced.So why not do everything we can at whatever cost, to bring jaguars back into the United States? To begin with, the American Southwest is, at best, marginal habitat for the animals. More importantly, there are better ways to help jaguars. South of our border, from Mexico to Argentina, thousands of jaguars live and breed in their true critical habitat. Governments and conservation groups are already working hard to conserve jaguar populations and connect them to one another through an initiative called the Jaguar Corridor.The jaguars that now and then cross into the United States most likely come from the northern most population of jaguars, in Sonora, Mexico. Rather than demand jaguars return to our country, we should help Mexico and other jaguar-range countries conserve the animals’ true habitat.The recent move by the Fish and wildlife Service means that the sparse federal funds devoted to protecting wild animals will be wasted on efforts that cannot help save jaguars. Most important, this also stands to weaken the Endangered Species Act, because if critical habitat is redefined as any place where a species might ever have existed, and where you or I might want it to exist again, then the door is open for many other senseless efforts to bring back long-lost creatures.The Fish and Wildlife officials whose job is to protect the country’s wild animals need to grow a stronger backbone—stick with their original, correct decision and save their money for more useful preservation work. Otherwise, when funds are needed to preserve all those small, ugly, non-attractive endangered species at the back of the line, there may be no money left.6. What can we infer from the first paragraph?7. To achieve jaguar recovery, authorities probably need to( ).8. According to the author, what measures should we take to keep jaguar’s number?9. What does the author concern most about the Fish and Wildlife Service’s new decision?10. From the passage, we can learn that the Fish and Wildlife Service( ).

查看试题

Diaspora networks—of Huguenots, Scots, Jews and many others—have always been a potent economic force, but the cheapness and ease of modern travel has made them larger and more numerous than ever before. There are now 215m first-generation migrants around the world: that’s 3% of the world’s population. If they were a nation, it would be: little larger than Brazil. There are more Chinese people living outside China than there are French people in France. Some 22m Indians are scattered all over the globe. Small concentrations of ethnic and linguistic groups have always been found in surprising places.These networks of kinship and language make it easier to do business across borders. They speed the flow of information: a Chinese trader in Indonesia who spots a gap in the market for cheap umbrellas will alert his cousin in Shenzhen who knows someone who runs an umbrella factory. Kinship ties foster trust, so they can seal the deal and get the unbrellas to Jakarta before the rainy season ends. Trust matters, especially in emerging markets where the rule of law is weak. So does a knowledge of the local culture. That is why so much foreign direct investment in China still passes through the Chinese diaspora. And modern communications make these networks an even more powerful tool of business.Diasporas also help spread ideas. Many of the emerging world’s brightest minds are educated at Western universities. An increasing number go home, taking with them both knowledge and contacts. Indian computer scientists in Bangalore bounce ideas constantly off their Indian friends in Silicon Valley. Diasporas spread money, too. Migrants into rich countries not only send cash to their families; they also help companies in their host country operate in their home country. A Harvard Business School study shows that American companies that employ lots of ethnic Chinese people find it much easier to set up in China without a joint venture with a local firm.Such arguments are unlikely to make much headway against hostility towards immigrants in rich countries. Fury against foreigners is usually based on two notions: that because so many migrants claim welfare they are a drain on the public purse; and that because they are prepared to work harder for less pay they will depress the wages of those at the bottom of the pile.The first is usually not true, and the second is hard to establish either way. Some studies do indeed suggest that competition from unskilled immigrants depresses the wages of unskilled locals. But others find this effect to be small or non-existent. Nor is it possible to establish the impact of migration on overall growth. The sums are simply too difficult. Yet there are good reasons for believing that it is likely to be positive. Migrants tend to be hard-working and innovative. That spurs productivity and company formation. And, by linking the West with emerging markets, diasporas help rich countries to plug into fast-growing economies.Rich countries are thus likely to benefit from looser immigration policy; and fears that poor countries will suffer as a result of a “brain drain” are overblown. The prospect of working abroad spurs more people to acquire valuable skills, and not all subsequently emigrate. Skilled migrants send money home, and they often return to set up new businesses. One study found that unless they lose more than 20% of their university graduates, the brain drain makes poor countries richer.Government as well as business gains from the spread of ideas through diasporas. As for the old world, its desire to close its borders is understandable but dangerous. Migration brings youth to ageing countries, and allows ideas to circulate in millions of mobile minds. That is good both for those who arrive with suitcases and dreams and for those who should welcome them.1. According to the passage, which of the following best defines “diaspora networks”?2. Which of the following statements is NOT true concerning the merits of diaspora?3. What is the author’s attitude towards diaspora?4. In paragraph 6 the word “overblown” most likely refers to( ).5. According to the passage, the author seems to suggest EXCEPT( ).

查看试题

暂未登录

成为学员

学员用户尊享特权

老师批改作业做题助教答疑 学员专用题库高频考点梳理

本模块为学员专用
学员专享优势
老师批改作业 做题助教答疑
学员专用题库 高频考点梳理
成为学员