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My Science Teacher① Usually when people decide to be teachers, they go to college, get a degree, and find a job at a school. They prepare lesson plans, give out homework, and make up tests. To them, it is just a job, a way to make a living. But for my science teacher, Mrs. Cook, teaching is not just her job; it’s who she is. She teaches through her heart.② She has so much enthusiasm in her lessons. She is the one who goes out late at night to buy 10 pounds of sugar for our experiments. She brings in water from the nearby canal to make her point, and to make us remember the lesson. She makes us think that each new fact could change our lives.③ Mrs. Cook wants all of us to do well in school. She tries to reach each student. She neither ignores the sleeping kid in the back, nor lets the problem students alone. She shows special concern to slow students, and often helps them after school. None of us can slip away from her attention.④ Middle school is probably one of the hardest times of our lives. We change friends so often, and fight with our parents constantly. But Mrs. Cook has made this year so much better for us than it could have been. We know that if we had to turn to anybody, it would be her. And I’m not alone in feeling this way; she is a role model for our whole class.⑤ Science had never been my favorite subject. I had never borrowed science books. I had never performed experiments in my home. But this year, it’s the science class that I don’t mind waking up for, the test I don’t mind taking. I have Mrs. Cook to thank for that. She has taught us so much more than just a single subject.1.To become a school teacher, one needs.2.Mrs. Cook often goes out to collect.3.Mrs. Cook offers slow students extra help.4.Our whole class take Mrs. Cook as.5.I am lucky to have Mrs. Cook as__.

Volunteers① Volunteers are people who work without being paid. They do the work because they want to. We need volunteers because there are many things that need to be done in society which the Government can’t afford to pay for.② Volunteers are motivated by a desire to help others and to make the world a better place. Statistics suggest that more than one million people do voluntary work in New Zealand. Some volunteers do the kind of work that they are particularly interested in, but perhaps haven’t had the chance to do during their working lives. Others make use of their professional skills and experience.③ Volunteers contribute to society in a number of ways. For example, some give their time to help preserve the natural environment. While there are government-run projects to maintain national parks and forests, the projects would not succeed without volunteers. Some environmental organizations rely solely on voluntary labor.④ “Meals on Wheels” is a voluntary organization run by the Red Cross. It delivers meals to elderly people who are unable to cook for themselves. Every year volunteer drivers deliver a million meals. This enables elderly people to remain in their own houses.⑤ Volunteer Service Abroad was started in 1962. It sends volunteers to poor countries. To be a volunteer you should be between the ages of 25 and 77，of good health and have a skill or ability that is requested by the country. Volunteers spend two years helping the local people improve their lives. Two years is a long time, but when they return, many volunteers say: It was the best two years of my life.1. People do voluntary work because they want to.2. Some volunteers help others by.3. Some organizations rely on volunteers to help.4. The elderly can have their meals delivered without.5. Many volunteers returning from poor countries__.

Surviving Illness Away From HomeBeing ill is a horrible thing at the best of times, but what is even worse is when you are ill away from home. If you’re living away from home or abroad, it’s important to get better at your own pace in order to ensure you can enjoy the rest of your time away.① Pampering （娇惯）yourself is always a good start. If you feel so ill and tired that you can’t even get out of bed, then don’t! Make a trip to the kitchen and stock up on fluids and try to make yourself some hot food. The key to getting better is to drink lots of fluids. Water and hot drinks such as green tea and soup are usually the best things.② Try to distract yourself from feeling horrible. If you have a TV, watch one of your favorite films or TV series. If you don’t have a TV, maybe put the radio on. If you have a headache and all the noise is too much to handle, try reading the book you’ve always wanted to read but never had the time to. Being ill doesn’t have to be the worst day in the world!③ Tell your friends and family that you are ill. Sometimes there is nothing better than hearing words of comfort from loved ones who feel sorry for you and want to cheer you up and make you happy. There is nothing wrong with a little attention from others when you’re ill. Who knows, they might even be willing to travel and visit you with lots of “Get Well” presents like your favorite food, magazine or flowers.④ When you do arrive at a new place where you will be staying for a few months, make sure you know exactly where the nearest drugstore is. If you are in a foreign country, it might be best to translate a few useful phrases before you start asking for a cure.1.Being sick away from home is.2.You are advised to recover.3.The best cure for illness is.4.If you cannot bear the noise from TV, .5.A few useful translated phrases help you.6.You can buy medicine.

论述顾客让渡价值的构成及提升策略。

PDL珠宝的主打产品是手链+串饰，每一款串饰都造型独特，代表不同的意义，可以随意串搭。PDL的成功之处就在于不断提升品牌资产，它让一个个小珠子在消费者心中产生了不同寻常的意义，公司认为“售卖的不仅是珠宝，更重要的是情感”。PDL注重产品质量，全部由手工制作而成，而且包装高贵精致，但与奢侈品相比消费者却可以负担，这让其成为大众心中“可负担的奢侈品”。PDL这种独特的品牌形象和良好的品牌知名度，使其顺利进入高档商业中心建立专卖店，与众多奢侈品做上邻居。PDL依托品牌传播其产品，大大降低了营销的成本。目前在中国，PDL不仅拥有超过百家专卖店，同时也在官方网站开通了销售渠道。

K公司是一家手机制造商。2019年8月16日该公司举行新产品发布会暨周年粉丝庆典，推出首款5G手机，通过新闻媒体进行宣传。公司通过调研发现，价格在1000~2000元的手机受欢迎程度比例最高。因此，此款手机新上市时定价为1999元，这个价格受到消费者的认可。因为在手机市场，能够达到该公司这样配置的智能手机大多价格在3000元以上，如此高配置的智能手机，价格却低于顾客预期，这对消费者来说诱惑极大。此外，在K公司官网的配件专区，经常以电池套装和保护套装进行搭配销售，例如“电池+原装后盖+直充，原价348元，现价238元，立省110元”。

简述影响消费者购买行为的个人因素包含的内容。

简述理想的补缺市场具备的特征。

简述市场营销环境的概念及特征。

简述市场营销策划方案的内容。

简述企业承担社会责任的利益。

包装一是指按一定技术、方法而采用的容器、材料及辅助物，主要包括（）。

影响消费者购买行为的社会因素有（）。

属于营销环境中可控的因素有（）。

下列属于头脑风暴法特点的有（）。

下列属于战术营销环节的有（）。

飞腾公司营销管理人员采用销售分析、市场份额分析、财务分析、顾客满意度追踪等方法检查营销的目的是否实现，这种营销控制类型是（）。

YY互联网企业主要涉及视频、新闻、体育、游戏等领域，分设四名经理负责，这种营销组织类型是（）。

LKM化妆品公司通过互联网、微信、微博等渠道直接向顾客发送商品目录，既便捷又节约成本，这种直接营销的形式是（）。

海博公司的一些批发商指责另一些批发商故意降低产品价格，扰乱市场正常秩序，这种渠道冲突类型是（）。

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